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Korus Group and Measuremen – Transforming Workspaces with Data-Driven Insights

For over 30 years, Korus Group has been implementing workspace solutions focused on performance. Beyond designing, renovating, and organizing sustainable and stylish work, living, or retail spaces, Korus Group creates sensory experiences—spaces that foster growth, interactions, well-being, and productivity. From conceptualization to project completion, their design solutions bring environments to life that meet the specific challenges of each project while ensuring the full engagement of all users—creating spaces where everyone can thrive.

Jean-Baptiste JACQUEMIN

“Providing personalised guidance to improve workplaces worldwide is what we do” Jean-Baptiste JACQUEMIN

Korus Group

Korus Group and Measuremen – Transforming Workspaces with Data-Driven Insights

Introduction

At Korus Consulting, a specialist in guiding transformations of professional spaces, workspace optimization is a critical priority for their clients. With a focus on sustainability (reuse and recycling) and occupant well-being (“care”), Korus Consulting has chosen Measuremen as a strategic partner to monitor and enhance their clients’ work environments. Benoît Meyronin, General Manager of Korus Consulting and Senior Professor at Grenoble École de Management, shares his experience and the results achieved through this collaboration.

Challenges Faced by Korus Consulting’s Clients

Before partnering with Measuremen, Korus Consulting faced significant challenges in managing their clients’ workspaces. One major obstacle was the lack of accurate and objective data on space utilization. According to Benoît Meyronin, clients rarely requested tools to monitor their spaces, leaving Korus in a position where assumptions about space occupancy and usage often drove decisions. This reliance on intuition, rather than data, led to less-than-optimal outcomes for workspace transformation projects.

Korus group office

Moreover, assumptions often overshadowed reality: actual usage was significantly lower than perceived, both for assigned individual offices and meeting rooms.

Solutions Provided by Measuremen

Measuremen introduced an innovative and reliable approach to collecting and analyzing data on actual workspace utilization. Using tools like workplace observation studies, Measuremen provided precise insights into space occupancy, usage, and functionality. Korus Consulting integrated this data into projects for prestigious clients such as Michelin, Vilmorin-Mikado, Crédit Mutuel, and Becton Dickinson. These insights enabled Korus to better understand real space usage and plan more tailored layouts.

Korus Group Office

This objective data collection characterizes how employees work, informing strategic decision-making for projects. For example, it simplifies and substantiates programming needs, such as real requirements for collaboration and cooperation spaces.

Measuremen’s approach also includes pre- and post-project comparisons, enabling objective measurement of the impact of redesigns. Benoît Meyronin emphasizes the importance of this ROI metric (demonstrating better space utilization), although clients have yet to fully embrace this level of data-driven validation.

Results Achieved Through the Collaboration

The results of this partnership have been overwhelmingly positive. For instance, at Michelin, data provided by Measuremen helped shift the ratio of individual to collaborative spaces. This transformation was supported by objective data demonstrating actual workspace usage patterns.

Additionally, at Michelin, the data revealed a significant gap between employees’ perceptions and actual usage. This data objectification allowed Korus Consulting to make informed decisions and deliver tangible improvements to their client’s work environments.

A Long-Term Partnership

Korus Consulting values the trust and reliability of their partnership with Measuremen. Benoît Meyronin describes the collaboration as human, pleasant, dependable, and built on mutual trust. Unlike other provider relationships, Measuremen is regarded as a long-term strategic partner, enhancing project quality and final client satisfaction. As a result, Korus Consulting exclusively works with Measuremen without consulting other operators.

Measuremen’s flexibility and agility are also significant advantages, allowing projects to adapt to evolving needs and unforeseen challenges. This adaptability is essential for the complex, dynamic, and demanding projects undertaken by Korus Consulting.

Future Prospects for Collaboration

Looking ahead, Korus Consulting and Measuremen aim to further strengthen their partnership. The wealth of data collected and benchmarks provided by Measuremen serve as a solid foundation for future workspace optimization projects. Korus Consulting plans to leverage this data even more extensively to deliver increasingly tailored and innovative solutions for their clients.

Korus Group Office

The collaboration between the two companies is promising and expected to continue delivering significant benefits for all stakeholders involved. With an ever-growing database and increasingly sophisticated tools, Korus Consulting and Measuremen are well-positioned to tackle future challenges in workspace management.

Conclusion

The partnership between Korus Consulting and Measuremen exemplifies how precise data and a trusted relationship can transform workspace management. Through Measuremen’s insights, Korus Consulting has significantly enhanced client satisfaction and optimized space utilization. This strong, strategic partnership paves the way for new opportunities and even more ambitious projects in the future.

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