This is the Cookie Policy for Measuremen Group B.V., accessible from https://www.measuremen.io/
What Are Cookies?
As is common practice with almost all professional websites this site uses cookies, which are tiny files that are downloaded to your computer, to improve your experience. Those tiny files contain information that tells us more about you, your use of our website and apps or your preferences and interests. You decide what we are allowed to do with the information we gather from the tiny files. This page describes what information they gather, how we use it and why we sometimes need to store these cookies. We will share how you can prevent these cookies from being stored however this may downgrade or ‘break’ certain elements of the site’s functionality.
How Do We Use Cookies?
We use cookies for a variety of reasons detailed below. Unfortunately, in most cases, there are no industry standard options for disabling cookies without completely disabling the functionality and features they add to this site. It is recommended that you turn on all cookies if you are not sure whether you need them or not in case they are used to provide a service that you use.
Disabling Cookies
You can prevent the setting of certain types of cookies by adjusting the settings on your browser. Be aware that disabling cookies will affect the functionality and features of this and many other websites that you visit. It is all aggregated and, therefore, anonymized. Therefore it is recommended that you do not disable cookies. Statistical cookies will always be used as they provide us with data that is not able to identify you.
The Cookies We Set
- Account-related cookies: If you create an account with us then we will use cookies for the management of the signup process and general administration. These cookies will usually be deleted when you log out however in some cases they may remain afterwards to remember your site preferences when logged out.
- Login-related cookies: We use cookies when you are logged in so that we can remember this fact. This prevents you from having to log in every single time you visit a new page. These cookies are typically removed or cleared when you log out to ensure that you can only access restricted features and areas when logged in.
- Email newsletters related cookies: This site offers a newsletter or email subscription services and cookies may be used to remember if you are already registered and whether to show certain notifications which might only be valid to subscribed / unsubscribed users.
- Orders processing related cookies: This site offers e-commerce or payment facilities and some cookies are essential to ensure that your order is remembered between pages so that we can process it properly.
- Surveys-related cookies: From time to time we offer user surveys and questionnaires to provide you with interesting insights, helpful tools, or to understand our user base more accurately. These surveys may use cookies to remember who has already taken part in a survey or to provide you with accurate results after you change pages.
- Forms related cookies: When you submit data through a form such as those found on contact pages or comment forms cookies may be set to remember your user details for future correspondence.
- Site preferences cookies: In order to provide you with a great experience on this site, we provide the functionality to set your preferences for how this site runs when you use it. In order to remember your preferences, we need to set cookies so that this information can be called whenever you interact with a page that is affected by your preferences.
Third-Party Cookies
In some special cases, we also use cookies provided by trusted third parties. The placing and use of those cookies will be carried out under the cookie policy of those respective websites. Information Measuremen Group B.V. receives this way will be treated according to the principles explained in this cookie statement and with respect to your preferences. The following section details which third-party cookies you might encounter through this site.
- This site uses Google Analytics which is one of the most widespread and trusted analytics solutions on the web for helping us to understand how you use the site and ways that we can improve your experience. These cookies may track things such as how long you spend on the site and the pages that you visit so we can continue to produce engaging content. For more information on Google Analytics cookies, see the official Google Analytics page.
- Third-party analytics are used to track and measure usage of this site so that we can continue to produce engaging content. These cookies may track things such as how long you spend on the site or pages you visit which helps us to understand how we can improve the site for you.
- From time to time we test new features and make subtle changes to the way that the site is delivered. When we are still testing new features these cookies may be used to ensure that you receive a consistent experience whilst on the site whilst ensuring we understand which optimisations our users appreciate the most.
- As we sell products it’s important for us to understand statistics about how many of the visitors to our site actually make a purchase and as such this is the kind of data that these cookies will track. This is important to you as it means that we can accurately make business predictions that allow us to monitor our advertising and product costs to ensure the best possible price.
- The Google AdSense service we use to serve advertising uses a DoubleClick cookie to serve more relevant ads across the web and limit the number of times that a given ad is shown to you. For more information on Google AdSense see the official Google AdSense privacy FAQ.
- We use adverts to offset the costs of running this site and provide funding for further development. The behavioural advertising cookies used by this site are designed to ensure that we provide you with the most relevant adverts where possible by anonymously tracking your interests and presenting similar things that may be of interest.
- Several partners advertise on our behalf and affiliate tracking cookies simply allow us to see if our customers have come to the site through one of our partner sites so that we can credit them appropriately and where applicable allow our affiliate partners to provide any bonus that they may provide you for making a purchase.
- We also use social media buttons and/or plugins on this site that allow you to connect with your social network in various ways. For these to work the following social media sites including; {LinkedIn, Facebook, Twitter, Youtube, Instagram & Vimeo}, will set cookies through our site which may be used to enhance your profile on their site or contribute to the data they hold for various purposes outlined in their respective privacy policies.
More Information
Hopefully, this statement has clarified things for you and, as was previously mentioned, if you aren’t sure whether you need cookies or not it’s usually safer to leave them enabled in case it does interact with one of the features you use on our website.
However, if you are still looking for more information, please contact us through one of our preferred contact methods:
Email: info@measuremen.io
Phone number: +31203704734
Last Updated: 7 September 2021
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Below you’ll find a list of all cookies Measuremen Group B.V. can place on this website. This does not mean that all these cookies are placed on every page. Only a selection of these cookies will be placed on every page you visit. Because of the way the internet and websites work it is possible that we do not always have insight into the cookies that are stored on your device via our website by third parties. If you find cookies on our website that we have not mentioned in the list below, please let us know or contact the third party that placed the cookies directly and ask them which cookies they place, what their purpose is, how long the cookie will be stored and how they ensure your privacy.
Cookie Name |
Provider |
Purpose |
Expiry |
Statistical Cookies |
|||
| _ga | Used to distinguish users | 2 years | |
| _gid | Used to distinguish users | 24 hours | |
| _gat | Used to throttle request rate. If Google Analytics is deployed via Google Tag Manager, this cookie will be named _dc_gtm_<property- id>. | 1 minute | |
| AMP_TOKEN | Contains a token that can be used to retrieve a Client ID from AMP Client ID service. Other possible values indicate opt-out, inflight request or an error retrieving a Client ID from AMP Client ID service. | 30 seconds to 1 year | |
| _gac_<property-id> | Used to throttle request rate. If Google Analytics is deployed via Google Tag Manager, this cookie will be named _dc_gtm_<property- id>. | 90 days | |
| __hstc
|
Hubspot | The main cookie for tracking visitors.
It contains the domain, utk, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session). |
13 months |
| hubspotutk | Hubspot | This cookie keeps track of a visitor’s identity. It is passed to HubSpot on form submission and used when deduplicating contacts.
It contains an opaque GUID to represent the current visitor. |
13 months |
| __hssc
|
Hubspot | This cookie keeps track of sessions.
This is used to determine if HubSpot should increment the session number and timestamps in the __hstc cookie. It contains the domain, viewCount (increments each pageView in a session), and session start timestamp. |
30 minutes |
| __hssrc
|
Hubspot | Whenever HubSpot changes the session cookie, this cookie is also set to determine if the visitor has restarted their browser.
If this cookie does not exist when HubSpot manages cookies, it is considered a new session. It contains the value “1” when present. |
At the end of the session. |
| _hjClosedSurveyInvites
|
Hotjar | Hotjar cookie that is set once a user interacts with an External Link Survey invitation modal. It is used to ensure that the same invite does not reappear if it has already been shown. | 365 days |
| _hjDonePolls | Hotjar | Hotjar cookie that is set when a user minimizes or completes Incoming Feedback. This is done so that the Incoming Feedback will load as minimized immediately if the user navigates to another page where it is set to show. | 365 days |
| _hjMinimizedPolls | Hotjar | Hotjar cookie that is set when a user minimizes or completes Incoming Feedback. This is done so that the Incoming Feedback will load as minimized immediately if the user navigates to another page where it is set to show. | 365 days |
| _hjShownFeedbackMessage | Hotjar | Hotjar cookie that is set when a user minimizes or completes Incoming Feedback. This is done so that the Incoming Feedback will load as minimized immediately if the user navigates to another page where it is set to show. | 365 days |
| _hjSessionTooLarge | Hotjar | Causes Hotjar to stop collecting data if a session becomes too large. This is determined automatically by a signal from the WebSocket server if the session size exceeds the limit. | Session |
| _hjSessionRejected | Hotjar | If present, this cookie will be set to ‘1’ for the duration of a user’s session, if Hotjar rejected the session from connecting to our WebSocket due to server overload. This cookie is only applied in extremely rare situations to prevent severe performance issues. | Session |
| _hjSessionResumed | Hotjar | A cookie that is set when a session/recording is reconnected to Hotjar servers after a break in connection. | Session |
| _hjid | Hotjar | Hotjar cookie that is set when the customer first lands on a page with the Hotjar script. It is used to persist the Hotjar User ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID. | 365 days |
| _hjRecordingLastActivity | Hotjar | This should be found in Session storage (as opposed to cookies). This gets updated when a user recording starts and when data is sent through the WebSocket (the user performs an action that Hotjar records). | Session |
| _hjTLDTest | Hotjar | When the Hotjar script executes we try to determine the most generic cookie path we should use, instead of the page hostname. This is done so that cookies can be shared across subdomains (where applicable). To determine this, we try to store the _hjTLDTest cookie for different URL substring alternatives until it fails. After this check, the cookie is removed. | Session |
| _hjUserAttributesHash | Hotjar | User Attributes sent through the Hotjar Identify API are cached for the duration of the session in order to know when an attribute has changed and needs to be updated. | Session |
| _hjCachedUserAttributes | Hotjar | This cookie stores User Attributes which are sent through the Hotjar Identify API, whenever the user is not in the sample. Collected attributes will only be saved to Hotjar servers if the user interacts with a Hotjar Feedback tool, but the cookie will be used regardless of whether a Feedback tool is present. | Session |
| _hjLocalStorageTest | Hotjar | This cookie is used to check if the Hotjar Tracking Script can use local storage. If it can, a value of 1 is set in this cookie. The data stored in_hjLocalStorageTest has no expiration time, but it is deleted almost immediately after it is created. | Under 100ms |
| _hjIncludedInPageviewSample | Hotjar | This cookie is set to let Hotjar know whether that user is included in the data sampling defined by your site’s pageview limit. | 30 minutes |
| _hjIncludedInSessionSample | Hotjar | This cookie is set to let Hotjar know whether that user is included in the data sampling defined by your site’s daily session limit. | 30 minutes |
| _hjAbsoluteSessionInProgress | Hotjar | This cookie is used to detect the first pageview session of a user. This is a True/False flag set by the cookie. | 30 minutes |
| _hjFirstSeen | Hotjar | This is set to identify a new user’s first session. It stores a true/false value, indicating whether this was the first time Hotjar saw this user. It is used by Recording filters to identify new user sessions. | Session |
| _hjViewportId | Hotjar | This stores information about the user viewport such as size and dimensions. | Session |
| _hjRecordingEnabled | Hotjar | This is added when a Recording starts and is read when the recording module is initialized to see if the user is already in a recording in a particular session. | Session |
Marketing Cookies |
|||
| _gcl_au
|
Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. | 3 months | |
| ads/ga-audiences | Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor’s online behaviour across websites. | Session | |
| BizoID
|
Used by LinkedIn Insight Tag to enable in-depth campaign reporting and discover new business demographics by layering LinkedIn data to website visitors data | 180 days | |
| BizoData | Used by LinkedIn Insight Tag to enable in-depth campaign reporting and discover new business demographics by layering LinkedIn data to website visitors data | 180 days | |
| BizoUserMatchHistory | Used by LinkedIn Insight Tag to enable in-depth campaign reporting and discover new business demographics by layering LinkedIn data to website visitors data | 180 days | |
| BizoNetworkPartnerIndex | Used by LinkedIn Insight Tag to enable in-depth campaign reporting and discover new business demographics by layering LinkedIn data to website visitors data | 180 days | |
| UserMatchHistory | Used by LinkedIn Insight Tag to enable in-depth campaign reporting and discover new business demographics by layering LinkedIn data to website visitors data | 30 days | |
| U | Used by LinkedIn Insight Tag for Browser Identifier | 90 days | |
| li_sugr | Used by LinkedIn Insight Tag for Browser Identifier | 90 days | |
Functional Cookies |
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| messagesUtk | Hubspot | This is the cookie used for our chatbot. If you’re a visitor, this allows you to chat with a representative on the site. | Expires in 13 months |